Mr. Bernard Kafui Sokpe, a.k.a Mr. Meister, founder of Brandmeister and Meister Music who also manages the Nigerian Afro-pop sensation, Oluwatosin Oluwole Ajibade, otherwise known as Mr. Eazi, has said that Ghanaians need to respect the investment artists put into their music in order to help the industry grow.
YEN.com.gh caught up with Bernard Kafui Sokpe last weekend for interview at his place in East Legon Hill, where he shared his thoughts with us on a variety of topics. From his general opinion on brand management, to the story of his professional success (our words, not his), to the beginnings of his relationship with Nigerian artist, Mr. Eazi.
During our conversation with Mr. Meister he touched on the issue of some Ghanaian event organizers and promoters offering unrealistically low appearance fees to artist. This is an issue that has previously caused some controversy in the Ghanaian music industry, most notably in 2014 between organizers of the Vodafone Ghana Music Awards (VGMA), Charterhouse and self-styled dancehall artist, Shatta Wale.
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According to Bernard Sokpe, a large part of Mr. Eazi's revenue comes from his fan base abroad, this by booking him, paying for his shows, and also buying his music. He related that a lot of the time when people try to book Mr. Eazi, it's usually for a ridiculously low price.
"In Ghana here, you get called and people are trying to book you for really really low sums of money., and I'd say they don't respect the art," said Bernard, referring to promoters and organizers who constantly low ball artists.
Although the Meister Music founder was reluctant to give specifics regarding how much Mr. Eazi's been offered in previous engagements, he revealed that promoters have contacted them in the past to offer really low prices regardless of how much work and investment has gone into the craft.
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Talking about the new crop of artists coming into the music industry, Bernard Sokpe stated that he feels inspired by the amount of work and investment they've been putting in their work.
"So if you invest in something, you have to reap. So when you come to someone who's invested so much for their work, you pay for it, right? you don't call and you, you try and get it for free, or try and get it cheap."
Checkout Bernard the video of Bernad Sokpe's comments below:
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