Entrepreneur starts online platform to showcase affordable African art to global audience

Entrepreneur starts online platform to showcase affordable African art to global audience

- Alice Gbelia is an Ivorian entrepreneur living in Switzerland

- She noticed that finding affordable African art outside the continent is a challenge

- She therefore started an online platform to showcase it

An Ivorian entrepreneur has shared how she started an online platform to showcase African art to a global audience.

Alice Gbelia, who currently lives in Switzerland, recently started the website Ayok'a, which means "welcome" in an Ivorian local language.

In an interview with the BBC, Gbelia said she started it after noticing that finding affordable African art outside the continent was difficult.

Entrepreneur starts online platform to showcase affordable African art to global audience

Gbelia has started an online platform to showcase African art. Photo: BBC

Ayok'a lists works by black artists in the form of fine art prints, phone cases and t-shirts.

Gbelia works with her sister Liliane and several curators to handpick artworks and upload them to the platform. They also aim to dismantle stereotypes about African art.

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Entrepreneur starts online platform to showcase affordable African art to global audience

Some of the works of art showcased on her website. Photo: Ayokadeco.com

She said: "I was looking for new art to put on my wall, art that reflects my heritage but it was hard to find it. Whenever I looked, I found all these cliche images of elephants, baobabs and sunsets."

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Gbelia added: "To have a platform like Ayok'a is to enable these artists to be part of the conversation of affordable contemporary art."

To listen to her interview, click here.

Source: Yen.com.gh

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