- Nivea has begun to take down controversial billboards for it Natural Fairness Body Lotion campaign
- The campaign has received heavy criticism from the public on social media due to people perceiving it has offensive
- Some Ghanaians believe the campaign ads and billboards promote skin bleaching
German personal skin care company, Nivea, has begun to take down billboards for its controversial Natural Fairness Body Lotion campaign following heavy criticism on social media.
It appears as though the German personal skincare giant Nivea has finally decided to take down a series of controversial billboards a large section of the public has perceived as offensive due to - according to some - its perceived support for skin bleaching.
The entire issue began earlier this week with UK based Ghanaian rapper Fuse ODG shared post on his Instagram profile urging Nivea to pull down their posters due to their offensive nature.
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The UK based rapper's call was taken up by several other Ghanaian celebrities, and prompted Nivea to issue a statement in response to the campaign explaining the reasons for it's campaign, but stopped short of making a full apology.
This too garnered a negative backlash on social media, and the company later deleted the statement it previously posted on the Ghanaian branch's Facebook page
Now it seems as though the company has decided to cut its losses and take down the controversial posters.
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