NDC's campaign message was weak - Spio Garbrah confesses

NDC's campaign message was weak - Spio Garbrah confesses

- Spio Garbrah says the reason for NDC’s defeat in the 2016 election is the poor campaign message

- According to him, NPP beat them with creative and easy-to-remember slogans

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Former minister of trade and presidential hopeful for the opposition National Democratic Congress (NDC), Ekwow Spio Garbrah, has confessed that the erstwhile Mahama administration failed to put out convincing campaign messages in the lead up to the 2016 elections.

READ ALSO: Spio Garbrah accuses NPP government of cronyism

After its defeat in the elections, the opposition party constituted a committee to explore the various mistakes which cost them defeat in the knife-edged polls, but Spio Garbrah makes the case that it was all about the poor campaign messages.

Speaking on Metro TV’s “Good Evening Ghana”, Spio Garbrah revealed that that the then-opposition New Patriotic Party (NPP) “did a good job” by using creative slogans like the one-district-one-factory and one-constituency-one-million dollars campaign messages.

“To what extent the hierarchy was involved in holding and managing the campaign versus other alternate and parallel groups which have been created either by individuals to secure some resources and claim they were campaigning for the president?” Spio Garbrah revealed.

Spio Garbrah is gearing up to lead the NDC to victory in the 2020 election.

The former trade minister states that he has what it takes to compete against ex-president Mahama for the role of flagbearer ahead of the polls.

The desire to be the presidential candidate for the NDC has also been expressed by second deputy speaker of parliament, Alban Bagbin, who also insists he is the best person to lead the party to victory.

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Source: Yen.com.gh

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