-A total of 3.5 million cedis was spent to publicise the GhanaPostGPS
-This was disclosed at a press conference to explain the 2.5 million dollars cost of the system
A total 3.5 million cedis has been used on publicity for the GhanaPostGPS, the recently launched digital address system, Managing Director of Ghana Post Company James Kwofie has revealed.
"Publicity like I said, is GHc3.5 million", he stated.
Mr Kwofie made the disclosure while speaking at a press conference organized by the Ministry of Communications to address the many criticisms that has met the new address system.
The GhanaPostGPS was launched by President Nana Akufo-Addo on October 18 in line with government’s commitment to transform and formalize the economy.
There have been a lot of criticisms since the launch after many Ghanaians reported bad user experiences.
Some went as far as questioning the $2.5 million cost of the system.
Giving a further breakdown of the $2.5 million cost, Mr Kwofie pointed out that the total amount includes a of $400,000 payment to Google, for access to its online map which is expected to be renewed every year.
“In terms of the cost, what is being paid for is the back-end solution, data analytics, hardware i.e. the firewalls and servers, Google license, marketing and publicity as well as technical support, and GHc1.7 million VAT which goes back to the government. Contrary to popular believe, Google charges when you use their systems for local purposes or commercial activities. The Google license fee at the moment is $400,000 per year – that is the enterprise package,” he added.
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