- The Confederation of African Football (CAF) Awards held in Ghana last week has generated lots of controversies
-Ghanaians are not happy with the fact that local artistes were sidelined and not allowed to perform at the event
- Samini and others are calling on Parliament to enforce a law which would reduce foreign content dominance in Ghana; but Juliet Ibrahim believes re-branding on the part of the musicians is the way to go
Ghanaian actress and entrepreneuer, Juliet Ibrahim, has descended heavily on Ghanaian entertainers, saying that they would be continued to be overlooked if they fail to brand themselves well.
The actress' statement comes on the heel of public debate ongoing about the decision by CAF to sideline Ghanaian musicians at the CAF Awards ceremony held last week in Ghana.
The organizers reportedly brought in musicians all the way from Nigeria to perform at the award ceremony that was held at the Accra International Conference Centre in Ghana.
Ghanaians did not understand why an event being held in Ghana would not feature local artistes but rather foreign ones.
Tiwa Savage and Wizkid were part of the artistes ‘imported’ to perform at the event.
This caused quite the controversy with musicians, politicians any many others ‘attacking’ CAF on the issue.
Consequently, reggae and dancehall star, Samini, declared his intention to start a campaign which would ensure that foreign content dominance in the Ghana music industry is reduced.
He also called on the President of the Musician Union of Ghana (MUSIGA) to petition Parliament on behalf of Ghanaian musicians.
But Juliet Ibrahim believes that the petition would be meaningless if Ghanaian artistes do not check their personal brand and packaging.
She took to Twitter to advice the artistes to consider rebranding themselves and their music in order to be recognized internationally.
She said “When we brand ourselves locally, we will continue to stay recognised locally. Ghanaian artistes should step out of their comfort zones & expand their horizons.”
“Only a few has been able to do this & those few are d ones who’ll keep taking our country’s flag higher,” she observed.
She went on to urge entertainers to stop complaining and rather focus their energy to do the right thing to be valued accordingly.
Juliet Ibrahim has been in the news recently with her Nigerian boyfriend Iceberg Slim.
The two have indicated on many occasions through business partnership and photos that they are really in love.
However, YEN cannot state if she took this stand to favour her rapper and singer Nigerian boyfriend whose hit song ‘Oluwa’ is making waves in Nigeria.
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