Popular Kumawood actor, Bernard Aduse-Poku, has said many Ghanaian actresses and actors have now turned themselves slay queens and Instagram models.
According to the actor, the movie industry in Ghana is grinding to a halt and has left many actresses stranded in the industry.
Speaking to Ultimate FM in Kumasi, the actor said actresses who have few links and connections with television and radio stations have also become TV and talk show hosts.
The Kumawood star said he fears the Ghanaian movie industry will fold up completely in the next two to three years if measures are not put in place to revamp it.
“I don’t know the state in which the Ghanaian movie industry is in now, it’s nothing good to write home about. It’s in a very unfortunate situation right now," he said.
The actor also added, "most of these big stars are turning themselves into TV show hosts, radio show hosts, Instagram models, social media models and what have you, you know, the industry is almost grinding to a halt, because if nothing is done in the next two to three years, there will be nothing left".
Aduse-Poku said the movie industry cannot even boast of churning out twenty movies in 2017 adding that, the once vibrant Ghana movie industry has now lost its value.
The actor revealed that investors are not able to recoup monies invested in movie production, hence have cut down on the number of movies produced yearly.
The Ghanaian actor discounted claims that people have stopped patronizing Ghanaian movies due to poor quality.
‘”I do not agree with people who think the quality has gone down. It’s not about the quality, right now there’s a paradigm shift, back in the days they produce their movies, get a marketer, go and manufacture the CDs, go to the market and sell, but now it has gone beyond that, now there is social media," he said.
He also described some of the film makers as ‘greedy’ for refusing to educate their colleagues on new trends of marketing movies.
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