- A Nigerian radio presenter, Celestine Osmeilu, has revealed that Sarkodie is more popular than Shatta Wale in Nigeria
- According to him, he is therefore surprised at Shatta Wale's level of popularity in Ghana
- He disclosed that Sarkodie promotes his brand at the international level with the help of marketing companies
A Nigerian entrepreneur and radio presenter, Celestine Osmeilu, has claimed that in Nigeria, Sarkodie is more popular than Shatta Wale.
In a report by Ghanacelebrities.com, Osmeilu noted that Nigerians easily connect with music from Sarkodie and Becca, and as such he is therefore surprised about the popularity of the dancehall artiste in Ghana.
In an interview with Naa Ashorkor on Showbiz A-Z on Joy FM, he stated that Shatta Wale is nothing more than a local Ghanaian artiste.
“If you ask an average person in Nigeria who are their top two artistes from Ghana, they will mention Sarkodie and Becca; Shatta Wale won’t be in the picture,” he stated.
To him, it was therefore surprising that Shatta Wale’s name is trending in Ghana as one of the top tier artistes.
“When I visited Ghana last August, I conducted an opinion poll to find out which artiste was the biggest, and I was shocked when I was told Shatta Wale was bigger than Sarkodie,” he revealed.
Osmeilu went on to say that Sarkodie is popular in Nigeria because he has contracted management companies to market his brand in the international market.
Shatta Wale, he went on to say, is yet to do that, and for that reason, is popular in Ghana only.
According to him, Shatta Wale’s popularity may remain in Ghana for a long time if he fails to change his approach in marketing his brand.
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