Since the middle of last week, the Ghanaian media has been awash with reports of some crises at Zylofon Media, the company which has reportedly invested millions of dollars into Ghana's entertainment industry since it was formed about a year ago.
First, it was a 'beef' Stonebwoy and Shatta Wale, two of Ghana's topmost artistes who are signed onto Zylofon Music, the music subsidiary of the company.
Stonebwoy, singed by Zylofon in June 2017, was reportedly not pleased with the fact that Shatta Wale, a fellow Dancehall artiste, had been brought on board.
The two threw shades at each other in a social media war started by Stonebwoy on Snapchat.
Zylofon Music's decision to unfollow Stonebwoy only worsened matters as it heightened speculations that the 'Baafira' hitmaker was leaving the label.
Then came the bomb, a physical confrontation between Zylofon's artiste manager, Buldlog, and Stonebwoy which led to gunshots being fired at the Champs Bar in Accra last Saturday, March 10.
Zylofon CEO, Nana Appiah Mensah, who promised to settle the differences in a decorous and civil manner, seems to have delivered on that and there is some calm after the storm.
But observing from afar, one cannot but see signs which suggest the crises was actually 'cooked' to make Zylofon and its artistes more popular than ever.
YEN.com.gh explores some of these signs which makes the whole Zylofon crises look like a stunt.
1. Stonebwoy throwing shades?
Stonebwoy is known to be one of the humble artistes around and it is quite surprising that he would start a 'beef' of any kind.
Even when he and Shatta Wale were the bitterest of rivals, Stonebwoy never really had a go at Shatta. So why would he do that now when they have publicly declared themselves as brothers?
And if Stonebwoy would want to start 'beef' could he not have waited until the good publicity from his birthday and the subsequent donation at the Korle-Bu Teaching Hospital had died?
2. Shatta Wale insinuating on a diss track?
Shatta Wale released a track, 'Shito', which has been widely reported to be a reply to Stonebwoy's track with Asamoah Gyan, 'Dirty Enemies', which was deemed as a diss track against Shatta.
But we all know how Shatta operates. If this had been an 'actual beef', he would not have been insinuating on the track. He would have mentioned specific names without mincing words and Stonebwoy would not have been spared.
His diss was way too general and unlike him
3. Zylofon Music unfollowing Stonebwoy
Ever since the crises broke out, Zylofon has maintained that Stonebwoy was their artiste and was not going anywhere.
Why would Zylofon Music, at any point in time, unfollow Stonebwoy on social media when he is still their artiste if not to get gossip going. And to whose benefit was the publicity, Zylofon of course.
Granted that the unfollowing could have happened by mistake, it took over three days for them to re-follow Stonebwoy.
4. Needless altercation over Zylofon car
The whole Bulldog-Stonebwoy saga is simply needless if you ask me. Bulldog and Zylofon's Transport Manager, Eric Amponsah, who has reportedly been sacked over the matter followed the artiste to a bar to take away a car Zylofon had given him as part of his signing-on benefits.
This was after Stonebwoy reportedly ordered that Zylofon advertisement be taken down before he performed at an event at the University of Ghana.
Here, many questions arise. Why would Stonebwoy make such an order knowing very well that Zylofon sponsored the programme?
And for Bulldog and his Zylofon team to chase Stonebwoy for a car which's papers, we assume, must be in the possession of the company is laughable.
Though both Stonebwoy and Bulldog have claimed some form of assault happened at the scene, we are yet to hear of any complaint to the police made by them.
If this had been the bitter altercation which they are making us believe it was, the next destination for the two of them would have been the police station and one would have been answering questions by now.
5. Enter Kumi Guitar
Just as talk of Stonebwoy leaving Zylofon heated up, one of his label mates, Kumi Guitar, came out with a song considered to be a 'diss' track.
Though Kumi, after a lot of social media bashing, explained that he did not 'diss' Stonebwoy but was only advising him.
But his admission that the song was about Stonebwoy makes it even more curious. Had he planned this 'advise track' already?
Kumi is a highlife artiste a and we do not expect that 'beefing' and 'dissing' is part of his art culture. For him to have released that track in this very short time makes one wonder if he had it in waiting.
And it seems to have helped him. He has been talked about in the week than ever.
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