- Ebony Reigns signed a deal of $200,000 with Kasapreko
- She was to serve as brand ambassador for Kasapreko’s Hi5 Chocomalt drink
- The dancehall diva died less than a month after signing that deal
Kasapreko Company Limited was one of the companies which graced the funeral ceremony of the late dancehall star, Ebony Reigns.
Kasapreko had engaged Ebony in an ambassadorial deal in January.
She was to serve as the brand ambassador for hi5 Chocomalt produced by the company, however, Ebony died about three weeks after signing that contract.
It was later uncovered that the deal was supposed to have fetched Ebony a tidy sum of $200,000; but sadly, she did not live long enough to enjoy the benefits of that deal.
In a tribute read by Kasapreko at the funeral of the late Priscilla Opoku-Kwarteng, a representative of the company revealed that the company was struck like a thunderstorm by the news of the sudden departure of Ebony.
According to them, Ebony was a symbol of authenticity and creativity, and that was why she was chosen to represent that brand.
The tribute read also that Ebony was able to inspire the entire nation to sing along with her, and that is an achievement everyone would be proud of.
They revealed further that the news came at a time that the company was set to achieve greater heights together with Ebony Reigns.
Therefore, it saddens the heart of management and staff of Kasapreko that Ebony died painfully at a young age.
“Ebony was no doubt a symbol of authenticity and creativity; just the image we needed for our hi5 Chocomalt brand.”
“We were set to achieve greater heights together, and it saddens our hearts that Ebony died at a rather very young age. She will be missed,” Kasaprekor’s tribute read.
Ebony Reigns was laid to rest last Saturday, March 24, 2018, at the Osu cemetery.
Her funeral ceremony attracted thousands of people to the forecourt of the State House where she was laid in state.
Check out some highlights from Ebony’s funeral:
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