- The company has refused calls from drivers to reduce the service fee charge they make on Uber rides
- There are fears among some Ghanaians that this may drive up cost of rides.
General Manger for Uber West Africa, Lola Kassim has reiterated that her company will not reduce the 25% commission it makes off drivers’ fares. This comes as a blow to their driver-partners.
She was responding to the two separate demonstrations held by some Uber drivers in Accra two weeks ago. Their demand was for the company to reduce the commission or service fee it takes from them.
Uber, a ride-sharing multinational corporation, provides the platform for private car owners to offer transportation to individuals at competitive market rates. Uber makes a percentage off the fare as service fee.
However, it seems the concerns of the drivers will not be met. Speaking on the matter, Ms.Kassim pointed out that the service fee helps Uber maintain and run their business worldwide.
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She added that Uber’s 24-hour logistical support as well as global marketing depends on the commission they take from drivers. These reasons and more, she says, are why the service fee will not be reduced.
Uber Ghana has already formed a high-powered team to deal with the matter. Head of Communications for West Africa, Francesca Uriri is in the country. This can only be a sign of eagerness to solve the problem.
On their part, the drivers are protesting the 25% as to high citing the cost fuel in the country as well as maintenance of their vehicles. But Ms. Kassim hopes that Uber’s willingness to talk to drivers would help the issue.
There are already fears among members of the general public that Uber will bend to pressure by increasing the cost of rides. So far, it is not clear if that it is an option Uber will take.
It is important to note that if this happens, traditional taxi drivers will be the winners as they have been the ones most affected by Uber’s lower pricing.
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