Ghana Movie Industry rebrands under new name 'Gollywood'

Ghana Movie Industry rebrands under new name 'Gollywood'

- The Ghana Movie Industry has christened itself 'Gollywood'

- The industry which was hitherto referred to as 'Ghallywood' has launched a new name in line with a rebranding agenda

- Some social media users have however expressed concerns over the new name

Ghana Movie Industry which was called ‘Ghallywood’ mostly be media practitioners and had become locally and internationally accepted by all has been renamed by officials as 'Gollywood' following efforts to revamp the industry.

According to a report sighted by YEN.com.gh on Citinewsroom.com, the announcement of the New name was made at the 2nd Edition of the Ghana 60 Years on Film Summit which took place at the Accra International Conference Center on July 12, 2018.

Ghana Movie Industry rebrands under new name 'Gollywood'

'Gollywood' launch. Photo Credit: citinewsroom.com

The program was held under the theme “Rebranding Ghana Film Industry to Rebrand Ghana”. Several great personalities such as film actors and actresses, directors and producers were in attendance to grace the occasion.

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Present at the programme were the President of Ghana Actors Guild, Samuel Fiscian, and the South African High Commissioner to Ghana, H.E Lulu Xingwana, among others.

Also present were film actors like Fiifi Coleman, Nadia Buari, Jackie Appiah and Naana Hayford.

Awards also went out to very hardworking people in the movie industry, such as;Abdul Salaam Mumuni,.Socrates Sarfo, George Walker Darko, Paul Adjei, Thomas Debrah, Laud Akwetey Julia Apea among others.

Movie veterans in the movie industry were honored at the event in recognition contribution to the industry.

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In the past, some entertainment critics suggested names like Ghallygold, Ghallywood and Anansekrom.

Veteran actor David Dontoh, in 2013 mooted that the name Nyamedua (God’s tree) but it was turned down.

Few years ago, Ghallywood had become the veritable name for the Ghanaian movie industry as most people in the media consistently used the word in their description of the Ghanaian film industry.

Gollywood still takes after America’s Hollywood, India’s Bollywood and Nigeria’s Nollywood.

However, come social media users have reacted angrily to the rebranding with regards to the new name bestowed on the industry.

Here are some social media reactions over the new name:

AhmazingGrace was not impressed with the 'copy copy' attitude of the industry

Ohene-Djan was of the opinion that the name change was going to be suicidal

Victor lamented the 'one way' naming style

Stephen lamented the copy cat syndrome

Akua Blakofe believed that the industry was packing a sucker punch to surprise Ghanaians

Maame also shared her thoughts on the name choice

Abeiku was at a loss as to why such a name was settled on.

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Source: Yen.com.gh

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