Ghanaian comedian and television host, Kwaku Sintim-Misa, widely known as KSM is mocking the leaders of Ghana’s Creative Arts Industry for renaming the film industry as 'Gollywood'.
According to KSM, it is a “crime” for the leadership of the film industry to conduct a broader consultation only to come out with a name such as 'Gollywood'.
Stakeholders of Ghana film industry embarked on a vigorous rebranding exercise to make the sector more appealing to investors.
In view of this, the leaders of the industry, including Richard J. A. Boateng and the Greater Accra Regional Director of Film Directors Guild of Ghana (FDGG), Haruna Seidu Soale, last year secured a partnership deal with Indian filmmakers.
The leaders then hinted of their resolve to announce a new name as part of efforts to restructure the sector.
But some industry players including seasoned movie makers were reportedly taken aback at the 2nd edition of Ghana 60 Years on Film Summit at the Accra International Conference Centre after the new name was unveiled.
However, in a tweet, the celebrated comedian insisted that it is embarrassing for players of Ghana’s Creative Industry to imitate names instead of displaying their creativity.
To him, creative people ‘originate’ but do not ‘imitate’.
Meanwhile, a popular American and Ghanaian filmmaker who started her film career in the Ghana film industry, Leila Djansi who is appalled by the new name, has cautioned players of the movie industry not to call her movies 'Gollywood'.
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