- Music producer, Da Hammer, has dismissed reports that the A1 Bakery promotes street hawking
- According to him, there are plans to ensure that A1 bread vendors don't stay on the streets for long
Renowned Ghanaian music producer, Osei Owusu Amankwaah, better known as Da Hammer, has dismissed claims that his latest business venture promotes street hawking.
Da Hammer, who is the Vice President of A1 Bakery, stated that contrary to popu;ar belief, sales of A1 bread on the roads is not an attempt at getting people on the streets.
He explained that A1 vendors are only on the streets for a short period, as there is a plan to ensure that they are no longer there.
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Da Hammer expressed confidence that vendors of his product, A1 Bread will soon be provided with alternative means of selling to ensure they don’t add to the menace of hawking.
He added that the vendors enjoy several packages from the bakery, and are therefore living meaningful lives.
He went ahead to say that on an average day, an A1 vendor earns about a GHC100 from sales.
He also revealed that two cars are usually given to the best sales executive at the end of every month.
A1 Bread gained popularity when actor John Domelo used the CEO Godfred Obeng Boateng (who was selling some of the bread on the roadside) as an example of a youth who had been forced to sell bread by the streets after graduating from university, due to the lack of employment opportunities in Ghana.
Dumelo's post drew scathing criticisms from social media and the larger Ghanaian population. He was accused of trying to dampen the spirit and denigrate the efforts of a young man who has established his own business instead of joining the masses to look for non-existing jobs.
Hammer who recently joined the bread business has groomed some of the best Ghanaian Hip Hop or Hiplife artistes, including Obrafour, Tinny, Kwaw Kese, Sarkodie, Ayigbe Edem, and others.
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