- Bisa Kdei has argued that Ghana's highlife industry is collapsing due to the love for other music genres
- He revealed that Ghanaian artistes needed to promote highlife music because that was what foreigners wanted to hear
Award-winning highlife artiste, Bisa Kdei, known in real life as Ronald Kwaku Dei Appiah, has indicated the love Ghanaians have developed for foreign genres of music like dancehall has crippled highlife music in the country.
According to a report sighted by YEN.com.gh on Ghanaweb.com, Bisa Kdei, made the comment while speaking in an interview on Entertainment Xtra with show host Emcee Bebe on Cape 93.3 FM.
“Highlife is struggling as far as Ghanaians continue to give much attention to foreign genres especially Dancehall. We just have to believe in ourselves that highlife is from us and push higher the indigenous music genre. One thing is that it’s only highlife that’s putting Ghana out there”, Bisa Kdei said.
The “Brother Brother” singer revealed that highlife music was a high-flyer for Ghana on the international stage than any other genre of music.
In this regard, he noted that Ghanaian artistes who were doing highlife were more recognised in Europe than those representing other genres.
To him, Ghanaian artistes could not sell dancehall or hip-hop music better than the Europeans because they were the originators of such genres.
“The Europeans want to listen to indigenous music and instruments comparably to dancehall among others if you’re a Ghanaian artiste. How can a Ghanaian artiste sell dancehall music better than Jamaicans?” Bisa Kdei asked.
The issue of music in Ghana has attracted a lot of interest since musicians are now going over and under to produce songs that intrigue their fans and followers.
It would not be far from true to say that Ghanaian music lovers are more inclined to patronise songs from other genres apart from highlife music.
Many popular highlife artistes who took the nation by storm a few years ago have all gone behind the scenes with the music industry being now dominated by Afro-pop, hip-hop, hiplife and dancehall music.
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