- NDC presidential aspirant, Dr. Ekwow Spio-Garbrah, has disclosed the reason behind the party's defeat in the 2016 elections
- According to him, unlike the NPP, the NDC had no message for the voters
- He added that NDC's reliance on "edey beee k3k3 cost the party in the elections
Politician and National Democratic Congress (NDC) flagbearer hopeful, Dr. Ekwow Spio-Garbrah, has revealed the reason behind the party’s defeat in the 2016 elections.
According to him, the NDC lost the elections because it had no message for Ghanaians, and heavily depended on its “edey beee k3k3” slogan.
He explained that the party also failed to present a message that will connect with the electorates.
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The New Patriotic Party (NPP), on the other hand, he said, had a solid message for the voting, and that reflected in the results.
“NDC had no message in 2016. I met some NDC communicators in Ashanti Region and I asked them what NDC’s message was in 2016, and all they remember was Onaapo and edey bee k3k3.
The NPP had solid campaign messages and that difference was seen in the 2016 elections,” he said in an exclusive interview on Asempa FM’s Ekosii Sen on Tuesday, October 9, 2018.
The Former Trade and Industry Minister believes Ghanaians were looking for a message of hope, something the NDC failed to offer hence, promises of free secondary education, dams in every village in the country as well as factories in all districts swayed votes in their opponent’s favour.
He said NDC grassroots lacked information, but he is ready to reveal to them why John Mahama must be rejected.
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