Musician Shatta Wale launched his third studio album dubbed 'The Reign' on Saturday, October 13 at the Fantasy Dome in Accra.
The album launch has been rated by social media users and entertainment critics as one of the best in recent times. Of course it was also boosted by the prior support of "seeming" Shatta Wale enemies, Sarkodie and Kwaw Kese.
Other big artistes were on stage to support Shatta Wale. Hit-making duo, Keche as well as rapper Medikal were present to contribute to the event.
But one would want to know why Shatta Wale got so many punches from Sarkodie and Kwaw Kese who only came in the end to support him.
YEN.com.gh lists why the two supported Shatta Wale in the end,
1. Sarkodie and Kwaw Kese recognise greatness
Sarkodie's "Advice" song aimed at Shatta Wale actually acknowledged that Shatta Wale was a good artiste who is loved "by the streets". Kwaw Kese's "Porkum" did not have any praises however.
But both Sarkodie and Kwaw Kese realise that it is unwise to hold a grudge against one of Ghana's most popular artistes in recent times. Musically and commercially speaking, they may need him soon.
2. "Beefs" in music can spill into violence
American hip hop culture is hailed around the world. It is also known as one of the most brutal industries that has claimed lives or artistes and fans.
Hip hop culture is what Shatta Wale, Sarkodie and Kwaw Kese are into. They are loved and have core fan bases that are willing to "fight" for them.
Sarkodie and Kwaw Kese realise that violenceis not the answer to any problems they have with Shatta Wale.
3. Ghana needs a united front for the world
It has been said by some people that hip hop beefs bring out the best in the grudging artistes. It is a bit like making the argument that competition proves the best.
But Ghana is not a big country and therefor not a big market. So commercial musicians may not necessarily benefit from beefing.
Sarkodie and Kwaw Kese may have just realised that it makes no sense when beefing is not going to give more money.
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