Heineken, the number one international premium beer brand globally and a partner of the UEFA Champions League, on Wednesday, November 7, 2018, introduced its 500ml bottle and 500ml can onto the Ghanaian beer market.
The launch took place at Smoke'N Barrel in Labone and saw a huge attendance from people from all walks of life.
As partners of the UEFA Champions League, the launch was scheduled and coincided with Wednesday night's Champions League fixture between Juventus and Manchester United.
The decision by the beer brand which is distributed locally by breweries giant Guinness Ghana Breweries Ltd. (GGBL) to introduce the new bottle was due to the fact that it was bound to increase and drive more variety on the beer market front in the country.
Again it was an innovative move to offer beer drinkers a whole new choice in their selection of size and quantity.
Shedding some light on GGBL’s move to introduce the Heineken 500ml onto the market, Carsten Schemmer, the Marketing Manager for Lagers at GGBL said, “Heineken seeks to introduce innovation and variety to the Ghanaian beer market and to deliver premium product experience to Ghanaian beer drinkers.”
He added that “the new Heineken 500ml bottle offers consumers a larger pack size with a new and refreshing choice thus presenting consumers with a new choice in their selection of their favourite beer brand.”
Some of the distinguishing features of the new Heineken bottle, according to the Marketing Manager included the fact that the new bottle “comes embossed with transparent labels with unique format that reflects the premiumness.” “The 500ml enables us to offer Heineken at a lower price per liter,” he added.
Heineken is a family-owned brand and has been in the hands of the same family since 1873. The beer brand is available in 192 countries and is the number one premium brand globally.
In Ghana, Heineken is produced in Amsterdam and distributed by Guinness Ghana Breweries Ltd (GGBL). Besides its sponsorship of the UEFA Champion’s League, Heineken is also a partner of Formula One and the James Bond movie franchise.
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Source: Yen Newspaper