- GCB Bank has launched a new campaign in a bid to cement its position as a market leader
- The campaign dubbed GCB Cool Banking is aimed at promoting its digital products among targeted groups like university students
- The first activation of the campaign came off during the hall week celebration of the Republic Hall at KNUST
GCB Bank Limited has launched the GCB Cool Banking campaign to promote the bank’s digital products and other convenient services among its key target groups.
The bank commenced the campaign with an activation at the annual Hall Week of the Republic Hall of the Kwame Nkrumah University of science and Technology (KNUST) in Kumasi.
The activation, the first of man, is aimed at raising awareness about GCB’s digital products and new services. The campaign is also geared towards giving keeping up-to-date with the latest digital technology in banking.
Thyra Oboubi, the Head of Corporate Affairs at GCB expressed optimism about the cool campaign and the mileage it will offer the bank.
“Over the last few years, the bank has embarked on various process rationalization and digitization to improve the fluidity of the service delivery process. We have also improved upon our digital banking to give a fresh look to the bank. The cool campaign is another way of introducing our digital products to our young and middle class market while attracting new customers,” she explained.
Aside from assisting students to open accounts and providing updates on GCB’s services, the bank also included fun activities like a wheel of fortune and ring toss which afforded students the opportunity to win several souvenirs instantly.
GCB Bank is Ghana’s largest bank in terms of operating assets and branch network and spread with over 180 branches and over 300 ATMs nationwide.
Recently, the bank announced it had posted a significantly improved bottom line with a net profit of ¢323.13 million for the year ended 2018.
The 2018 net profit, as earlier reported by YEN.com.gh, translated into growth of ¢110.42 million over the ¢212.72 million recorded in the 2017 financial year.
With this new campaign, GCB Bank hopes to improve maintain its market position and attract new market segments.
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