A fashion show in Brazil turned tragic when a male model collapsed to his death on the catwalk stage at the São Paulo Fashion Week.
Tales Soares, 26, fell while taking part in a fashion show for the brand Ocksa.
He was taken to a hospital but could not be restored to life.
Patrons at the event first thought he fell as part of the show but were left in shock.
Other models looked on alarmed as firefighters rushed to his aid and carried him off the stage.
Organizers of the São Paulo Fashion Week affirmed his death via twitter but did not give details.
''We're sorry for their loss and send our deepest condolences to Tales' family," the statement said, adding they were providing "all necessary assistance at this sad time.''
Footage making rounds on social media shows Soares walking to the end of the catwalk and turning back before he stumbled and fell.
Hours earlier, he shared pictures on his Instagram account about the show to promote the fashion event.
Ghana News Today: Spokesperson Justifies Chief Imam’s Visit to Church During Easter| #Yencomgh:
Want to be featured on YEN.com.gh? Send us a message on our Facebook page with your stories, photos or videos.