No money for traditional promotion over TV and banners in the media with a multi-million audience?
Then, there’s no other choice as to make do with less. YEN.com.gh's sister company, Legit.ng, together with Jiji compared the six most common methods of inexpensive promotion online and offline.
1. Word of mouth
If there is no money whatsoever, and the last of them has been spent on the dream business, we recommend that you turn to the word of mouth method. Of course, this technique works much faster on the Internet with the help of mega-fashionable influencers, but you should not refuse this method in real life as well. Find a person who knows at least five people interested in your service, offer him/her your services: make a haircut, do manicure, paint the walls, or whatever you do. After, enlist his/her support to spread a positive review.
For the right people to hear about your services, you have to use your feet, tongue, and brain, as well as rely entirely on your skills and charm.
If you believe the theory of six degrees of separation, the information about your professionalism and irreplaceability will spread like wildfire within a month and will make sure that the flow of customers does not run out within the next half a year.
2. Walls and piers
The next level of advertising involves you having enough money to buy a pack of paper and a color marker pen, and in the best case, access the printer. Your task is to create a masterpiece of design and copywriting that people will want to read on piers and walls near bus stops and along crowded streets.
The success of the whole endeavor depends on your ability to write and draw artfully. If you’re creating an advertisement for the first time, be sure to spend enough resources to check grammar and write it on a paper in an engaging manner.
If you mentioned the correct phone number, there is a chance that your creative efforts will pay off, and someone will call you after all.
25-30 years ago, newspapers were that very Internet through which people met, showed discontent, and also posted buy and sell ads, among others about their services. Despite the fact that people around are buying printed newspapers less and less, in the newspapers, there is still a column where you can place your ad and hope that your target audience will notice it.
Very few publications are ready to publish anything for nothing, so be prepared to pay (the sum depends on the publication)
Not always spent money on an advertisement in a newspaper guarantees that a lot of people will see it.
4. Social media
On social networks, by creating a group or account, you can also advertise your products and services for free. You can publish thematic posts in groups (some groups will allow you to post information for free, but you need to search for them), you can create an account and add all potential customers to your friends, or you can create your group and add people to it and ask friends to send invitations to their friends.
You have to be super creative to attract people to your advertisements and stand them out among other similar ones.
It’s hard to predict how many customers you will get as far as social media have delayed effect. In other words, there are equal chances that your regular actions in social media will lead to profit as well as nothing.
5. Job websites
On these sites, there is often crazy competition. However, among them, it is quite easy to stand out. Almost all the profiles are presented in a tasteless and irrational way. All you have to do is to spend a little more time filling out the profile: write a detailed description of your services and attach high-quality photos of you and your work. Try on Jobberman.
You will need to create your account, enter an email address, password, and some work information.
It’s not easy to promote yourself on these websites, so the only option you have is to wait until somebody finds your profile.
Yes, yes, classifieds stay one of the most effective and fast ways to advertise your business on the Internet. And Jiji is one of the biggest in Africa with 10 million unique active users and 150,000 sellers in Nigeria, Kenya, Ghana, Uganda, and Tanzania. People are actively looking for products and services on them, so yours must be there!
Classifieds offer different categories for promoted services to simplify the search for a customer.
The chances to grab the attention of your target audience will be higher if you use Premium promotion services.
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