- Ghana, Uganda, and Egypt have emerged among the fastest Nation brands in the world
- 11 out of the 20 fastest-growing nation brands of 2019 come from the Middle East and Africa, with Ghana (up 67%), Uganda (up 56%), and Egypt (up 50%) in the top 5
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African nations have emerged among the top 5 fastest-growing nation brands of 2019, according to the latest report by Brand Finance, an independent brand valuation consultancy.
According to the Brand Finance Nation Brands 2019 ranking released on Thursday, October 10, 2019, Ghana, Uganda, and Egypt emerged among the fastest-growing Nation brands in the world.
11 out of the 20 fastest-growing nation brands of 2019 come from the Middle East and Africa, with Ghana (up 67%), Uganda (up 56%), and Egypt (up 50%) in the top 5.
South Africa moved up one place after recording a 5% increase in brand value to $218 billion, despite the nation facing increased political and economic instability.
Developing economies have seen 30 times faster nation brand value growth over the past year than developed ones.
This means that – on average – the nation brands of developing economies have been growing at a pace 31.3 times faster than the developed ones.
Nation brand values of most developed economies have contracted or stagnated year on year.
In other news, Senior Minister Yaw Osafo Maafo says any Ghanaian who works fewer hours than he or she is expected too is corrupt.
According to him, corruption cannot only be measured in monetary values only but also people's poor attitude towards work generally.
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