- YouTube has announced the introduction of a new policy that gives some content creators the ability to monetise content on the platform
- It explained the deviation from its previous stance by saying that it is not against the monetisation of a continuous epidemic that affects everyday lives
- YouTube indicated that the monetisation would be for a selected group of creators who certify themselves
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Video-sharing platform, YouTube, has announced a change in policy which would give creators the opportunity to monetize coronavirus-related videos.
This is in contrast to its previous advertising guidelines with which it prevented the monetization of such content on its platform.
The policy, per a techcrunch.com report, was initially intended to protect advertisers from being associated with videos about mass shootings, terrorist acts, armed conflicts and global health crises such as the coronavirus.
YEN.com.gh understands that the community of creators expressed their displeasure about YouTube’s decision to demonetize content involving discussions about the coronavirus.
According to YouTube, the sensitive events policy was designed to focus on short-term events of significant magnitudes such as natural disasters.
For that reason, the intent was to ensure that news organisations and creators could continue with the production of quality videos in a sustainable manner.
However, the latest decision is for the benefit of a specified group of content creators.
The video-sharing service would make the package available to a limited number of channels belonging to those who self-certify.
As time goes on, YouTube would rely on details provided by such creators if proven that they have a history of accurate self-certifications.
In a related development, Google LLC announced that it had banned all adverts for medical face masks in the wake of the global spread of the coronavirus.
This followed a previous policy that prohibited content that is designed to profit off the epidemic.
On Friday, March 6, 2020, Facebook stated that it had temporarily banned adverts and commercial listings that promote or sell medical face masks.
Per a report by CNBC, a spokesperson from Google indicated via mail that the company was actively monitoring the situation.
It added that measures would be implemented if it becomes necessary to protect users.
The statement further revealed that the ban only applied to face masks for now and as such other products such as hazmat suits and sanitizers could be promoted.
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