Coronavirus: Amazon suspends FBA programme; set to focus on emergency supplies to households
- Amazon has suspended its “Fulfillment by Amazon” (FBA) programme as it mobilises resources to provide essential items to households
- According to the e-commerce giant, it would direct its resources towards the provision of household staples, medical supplies and products in high demand for households
- It, however, indicated that orders placed prior to its recent decision would be processed for its partners
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American e-commerce giant, Amazon, has announced a suspension of its “Fulfillment by Amazon” (FBA) programme.
The FBA programme is a mechanism through which the company provides warehousing and shipping services for products from third parties.
The company explained that it intends to make use of its resources in ensuring that household staples, medical supplies and products in high demand reach households.
Source: UGC
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Techcrunch reports that Amazon, however, intends to process existing shipments prior to the reaching of the decision.
New orders would, therefore, be ignored until the company is convinced that processes could return to normal.
It has meanwhile been estimated that the emergency process could be halted by April 5, 2020, but that would be confirmed depending on the progress of the coronavirus pandemic.
Per the new plan, Amazon would place emphasis on goods needed by babies, in households, for pets, for beauty and personal care, groceries, as well as industrial and scientific supplies.
According to an Amazon spokesperson, there has been an increase in the rate of online shopping and the company intends to quickly restock essential supplies as soon as they run out.
The spokesperson went on to say that it has been realized that the new direction is a change in selling strategy for Amazon’s partners, but they would appreciate their understanding as it takes a new course of direction.
Meanwhile, Amazon is no longer interested in participating in the upcoming Mobile World Congress (MWC).
The company’s decision follows concerns raised by the spread of the coronavirus which has claimed lives since it began.
The Mobile World Congress is scheduled to be held between February 24 to 27, 2020, in Barcelona, Spain.
According to Amazon, “due to the outbreak and continued concerns about novel coronavirus, Amazon will withdraw from exhibiting and participating in Mobile World Congress 2020, scheduled for Feb. 24-27 in Barcelona, Spain.”
A spokesperson from Amazon revealed that other companies such as LG, NVIDIA and Ericsson have either canceled or scaled back their plans for the congress.
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