Freda Obeng-Ampofo: Meet the Ghanaian lady who defies COVID-19 to keep her business running (Video)
Business & Economy section is brought to you by Jiji.gh — #1 Ghanaian online marketplace
Visit website

Freda Obeng-Ampofo: Meet the Ghanaian lady who defies COVID-19 to keep her business running (Video)

- Freda Obeng-Ampofo, the owner of a Ghanaian cosmetics company, Kaeme, has opened up about challenges in businesses following the outbreak of the coronavirus

- She explained that the situation has compelled her to adopt innovative business strategies to keep her operations ongoing

- According to her, she continues to reach out to clients via social media platforms

Our Manifesto: This is what YEN.com.gh believes in

A Ghanaian entrepreneur, Freda Obeng-Ampofo, has opened up about the challenges businesses face in the wake of the spread of the coronavirus.

Interacting with CNN’s International Anchor, Richard Quest, she indicated that her employees are the biggest assets.

Obeng-Ampofo, who owns Kaeme, a cosmetics company, went on to say that it is necessary to implement measures to ensure that they are alright, even in times of crisis.

READ ALSO: COVID-19: Local companies to begin producing face masks and others

According to her, even though about 95% of her business is no more due to the economic effects of the coronavirus, measures have been adopted to ensure that they continue working.

For instance, she explained that soap is considered an essential product and as such, it can be sold even as governments place restrictions on items that can be traded in.

Obeng-Ampofo noted that products are packaged and sent to customers who place orders but cannot step out due to lockdowns implemented in countries.

She added that for international transactions, products are sent to logistic companies and thereafter shipped overseas.

As the COVID-19 continues to spread in various countries all over the world, Obeng-Ampofo is optimistic that the business will survive.

At the moment, the business continues to engage with customers online with the help of social media platforms.

Meanwhile, the World Bank has cautioned African countries against measures such as lockdowns adopted to curb the spread of the coronavirus.

It argued that such measures may work well in advanced countries but may come with challenges in Africa.

For that reason, it went on, it is necessary for African governments to designs systems that would suit prevailing conditions.

The strategy has backfired in some African countries because most of the workforce is in the informal sector.

READ ALSO: COVID-19: Akufo-Addo announces GHC600 million soft loan package for SMEs in Ghana

Read the best news on Ghana #1 news app. Install our latest app for Android and read the best news about Ghana

Nana Addo shouldn't share the food to the kayayo's only - Market women cry out | #Yencomgh

Subscribe to watch new videos

Use the comments section below to share your views on this story. Do you have a story to share or you have information for us? Get featured on YEN.com.gh. Message us on Facebook or Instagram

Source: Yen

Mailfire view pixel