- Freda Obeng-Ampofo, the owner of a Ghanaian cosmetics company, Kaeme, has opened up about challenges in businesses following the outbreak of the coronavirus
- She explained that the situation has compelled her to adopt innovative business strategies to keep her operations ongoing
- According to her, she continues to reach out to clients via social media platforms
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A Ghanaian entrepreneur, Freda Obeng-Ampofo, has opened up about the challenges businesses face in the wake of the spread of the coronavirus.
Interacting with CNN’s International Anchor, Richard Quest, she indicated that her employees are the biggest assets.
Obeng-Ampofo, who owns Kaeme, a cosmetics company, went on to say that it is necessary to implement measures to ensure that they are alright, even in times of crisis.
According to her, even though about 95% of her business is no more due to the economic effects of the coronavirus, measures have been adopted to ensure that they continue working.
For instance, she explained that soap is considered an essential product and as such, it can be sold even as governments place restrictions on items that can be traded in.
Obeng-Ampofo noted that products are packaged and sent to customers who place orders but cannot step out due to lockdowns implemented in countries.
She added that for international transactions, products are sent to logistic companies and thereafter shipped overseas.
As the COVID-19 continues to spread in various countries all over the world, Obeng-Ampofo is optimistic that the business will survive.
At the moment, the business continues to engage with customers online with the help of social media platforms.
Meanwhile, the World Bank has cautioned African countries against measures such as lockdowns adopted to curb the spread of the coronavirus.
It argued that such measures may work well in advanced countries but may come with challenges in Africa.
For that reason, it went on, it is necessary for African governments to designs systems that would suit prevailing conditions.
The strategy has backfired in some African countries because most of the workforce is in the informal sector.
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