Ghana placed 9 in the latest Nielsen Africa Prospects Indicators (APi) based on favourable economic growth and stable inflation climate in the country.
The report, which aims at giving a comparative view of a country’s opportunities across the continent ranked Ivory Coast 1, Kenya 2, Tanzania 3, Nigeria 4, Zambia 5, Cameroon 6, South Africa 7, and Uganda 8.
The report also revealed that Nigerians are the most optimistic consumers in Africa; they express optimism for job prospects and personal finances.
It also noted that Ivory Coast’s position has improved based on its business outlook dimension, and it continues to rank top in terms of retail sentiment. Despite the fact that it comes in third position on broader macro factors, its favourable economic growth and stable inflation climate and recent elections, provide a fertile investment environment.
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East Africa’s Kenya and Tanzania made notable improvements on the macro ranking, which, according to the research considers the economic growth performance in relation to the size of the economy.
The second edition of the Africa Prospects Indicators (APi) provides a trended ranking of multi dimensional, comparative indicators for nine of Sub Saharan Africa’s leading markets, where common measurement information is available. The report also assesses macro economic and business prospects for a further 17 countries where extended metrics exist.