The Chinese firm which manufactures Qiaobi has apologised over the detergent's TV commercial which has sparked a storm of allegations of racism around the world.
Shanghai Leishang Cosmetics Ltd Co said it strongly opposed and condemned racial discrimination, and was sorry the advert had caused such controversy. In its initial response several days ago, the firm had suggested that its critics overseas were too sensitive.
However, in a statement of apology on Saturday it said:"We express our apology for the harm caused to the African people because of the spread of the ad and the over-amplification by the media," it said. "We sincerely hope the public and the media will not over-read it."
The firm also blamed foreign media for amplifying the advert. It first appeared in March but was halted amid protests this week which followed extensive media coverage of the controversy.
Shanghai Leishang Cosmetics Ltd Co says it has withdrawn links to the advert, and would like others to stop sharing it online. Within the past few days, it has been watched more than 6.5 million times on YouTube.
The advert starts off with a woman doing her laundry until a black man splattered with paint approached her. The two embrace each other seductively but the woman suddenly stuffs the young man into washing machine.
After a few twirls and a complete washing cycle, a Chinese man then emerges out of the machine, much to the delight of the young lady.