Apple Worldwide Developers Conference (WWDC) was held on Monday, June 13, 2016. The WWDC is one of the premier tech events in the world usually made for Apple fanatics that doubles as the birth-land of innovations.
On the day of the event, Apple Music executive Bozoma Saint John who happens to be of Ghanaian descent left a laudable impression on all those who watched the event. Even though she did not get the recognition as senior executives Eddy Cue to Craig Gederighi - who are constants at the event - she surely did not disappointed.
The comments on social media said it all with fans calling for her to be the new CEO of Apple with BuzzFeed naming Bozoma Saint John as the “coolest person to ever go onstage at an Apple event.” So who was this beautiful black woman who took the shine off the usual white dads normally seen on the Apple stage?
Bozoma Saint John was born in Ghana to Ghanaian parents. She stayed in Ghana for 14 years before she moved with her family to Colorado Springs, Colorado. Saint John attended the Wesleyan University before joining ad agency Spike DDB.
Saint John joined Pepsi in the early 2000s and stayed for nearly a decade. The marketing executive made name for herself by practically inventing the music and entertainment marketing group at Pepsi. The Apple Music executive during her time at Pepsi suggested that the company start sponsoring music festivals and award shows. Saint John was the lead on Pepsi’s partnership and marketing campaign for Beyonce’s 2013 Super Bowl halftime show and also worked with Nicki Minaj on a global campaign for Pepsi.
Bozoma Saint John is currently the head of consumer marketing at Apple. She oversees Apple Music, iTunes and Beats. She was with Beats Electronics and joined Apple in 2014 when the tech giants bought the company. She is the first woman of colour to present at an Apple keynote event. The inclusion of Saint John was not that a surprise considering the quest from industries to integrate in all their endeavours.
The accent couldn’t have given her out but the swag was just top notch. Her comfort in the presentation took over the entire auditorium with developers who have never sung in their entire lives feeling they had some rapping talents. She ended her presentation for the event with a sign off hit song from Ghana’s own Atom – Y3 wo krom.
Check out the video below.