Volkswagen (VW) has appointed Omnicom Media Group’s PHD to handle its estimated $3bn media business account.
VW said in a statement that the appointment, which comes into effect from 1 January 2017, will help the group to take advantage of the growing range of digital marketing opportunities.
“New digitalisation possibilities and new ways of targeting specific groups are to be put to much greater use in media planning.
“The media holding of the Omnicom Group stood out against the competition and convinced all the Group brands involved by providing trends-setting impetus in media management and a broad-based, strategically sound service range.”
The development marks an end to VW’s 18-year relationship with MediaCom, which first started working on the VW business in Germany in 1998, according to a report by mandmglobal.com.