Lampe Omoyele, the managing director of Nielsen West Africa has stated that more people in Ghana turn to consume alcohol when faced with economic hardships.
He made the revelation during Citi Fm’s collaboration with the Chartered Instituted of Marketing Ghana as part of Citi Business Festival on the topic, Winning with the Consumer and the Shopper at the Golden Tulip Hotel in Accra.
Omoyele said that despite the slowdown of the Ghanaian economy, there seem to be an increase in volume of sales of alcoholic beverages as consumers shift their spending to discretionary items.
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He argues that most Ghanaians just like Nigerians and other people elsewhere do resort to alcohol as a way of dealing with their economic challenge at the peak of the challenges.
He observed that people turn to look for escape and alcohol is one of the routes of escape saying: “… in Ghana, people resorted to alcohol. The story is same in Nigeria as it is also in the situation Ghana used to be during the economic down turn.”