For some time now, Sarkodie’s celebrity clothing line, Sark Collection, has been very low-key with some fans and critics worried that the brand may have been unsuccessful and closed down. However the rapper has come out to explain that the brand is currently inactive due to rebranding.
The popular celebrity clothing line which was launched in 2013 has for some time now been off the fashion scene which many suggest it has collapsed citing mismanagement as the cause.
Reacting to these comments, Sarkodie has said his clothing line is currently undergoing rebranding process.
“Well there’s a rebranding. I have already tweeted that,” Sarkodie stated over the weekend after his performance at Party In The Park show in the United Kingdom.
The 31-year-old rapper said Sark Collection finds it difficult to deliver products to its customers so that is why he starting the rebranding.
“We fell short at the means that people get hold of it (delivery). We were just based in the shop. We wanted that exclusivity which I think we were depriving the fans of having it,” he revealed.
“So we are restructuring everything and we are hiring new designers,” he said adding that “It’s going to be epic!”