Kumkum Bhagya has been referred to as one of the telenovelas on Ghanaian TV that distracts many people from their daily work.
It would seem like most people believe that the telenovela which airs on Adom TV has gotten on the nerves of most Ghanaians. And for right reasons too.
It is not surprising to be told to wait for a vendor or seller to deliver his/her service because he/she was busy watching the show.
Even Ghana's loss to the German side in a friendly football match was blamed on the TV show.
Many people believe that the telenovela was taking precedent over a lot important things in people life's.
However, the campaign against KumKum Bhagya has taken a more audible turn after a pastor, who only named himself as Osofo Emma released a song dedicated to teaching Ghanaians about the dangers watching "too much" Kumkum Bhagya poses.
In the song, the said prophet warns that "watching too much of the show will surely bring about troubles one day."
According to the preacher, due to the fact that people spend time watching Kumkum Bhagya, many marriages have failed; students are failing their exams and most people don't have any rest.
According to the narrative accompanying the song that has been widely distributed via the messaging platform, WhatsApp, the Man of God composed the song after his wife failed to cook supper for him after she spent all her time watching the TV show.
Listen to the funny song which holds a rather dire message for all Ghanaians.
What do you think about Kumkum Bhagya, have people been wasting too much time on telenovelas? You can also read about the 5 types of people you’ll meet in every Ghanaian church.