Okyeame Kwame honored for his marketing prowess by CIMG

Okyeame Kwame honored for his marketing prowess by CIMG

The Chartered Institute of Marketing Ghana (CIMG) has honored popular Ghanaian rapper and performer, Okyeame Kwame, and awarded the status of associate co-opted for his good use of marketing the creative arts industry.

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Okyeame Kwame honored for his marketing prowess

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Speaking to the media, the President of CIMG, Dr George Eric Gyemfi-Osew, related that the local body recognized the popular artist's successful - albeit unorthodox - use of marketing.

“We believe Okyeame Kwame personifies the values we uphold here. From the angle of the youth and students, we think he’s someone who resonates positively with them.

“Branding could be from all angles and he showed us unorthodox ways, which is coming from a younger person with a different dimension,” he said.

Rapper Okyeame Kwame's honors come following his presentation at the organisation’s Continuous Professional Development (CPD) seminar under the theme: ‘Branding For Global Recognition’.

Rapper Okyeame Kwame in his presentation pointed out key factors in branding, he also did an exposition on his his recently printed brand book.

The Chartered Institute of Marketing, headquartered in the UK, is the world’s biggest marketing body.

READ ALSO: Asiedu Nketia speaks in Ouagadougou

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