- The FDA has ordered that Adonko bitters be recalled from the market
- The agency says the producers of the alcoholic beverage sold it to minors, in contravention of the law
- The FDA has fined the company GHc25,000 while investigations continue
The Food and Drugs Authority (FDA) has directed the Angel Group of Companies to recall its alcoholic beverage, Adonko Bitters, from the market for allegedly selling it to minors during an Easter concert it organised last week.
In a statement issued in Accra on Thursday, the FDA said Angel Group sold Adonko Bitters to minors who were interested in attending the concert by limiting entry to people who purchased the product.
YEN.com.gh understands that the company asked people to purchase a 750ml bottle of Adonko Bitters at a cost of GH¢10 before gaining entry to the concert grounds.
This is said to have compelled minors who wanted to attend the event to buy the alcoholic beverage.
According to the FDA, the move was in contravention of section 3.2.19 of the FDA guidelines for the advertisement of food products, which states that: “No alcoholic beverage shall be advertised in relation to a public function where persons under the legal drinking age are likely to attend.”
“FDA’s investigation confirmed that the criterion for gaining access to the concert was solely on condition that each individual purchased a 750ml bottle of the alcoholic beverage at a cost of GH¢10, a situation which resulted in the Alcoholic beverage being sold to minors as well.
It also resulted in excessive consumption, clearly putting the consumers at risk of flouting the caution of drinking responsibly,” the authority said in the statement.
The FDA added that by engaging Shatta Wale and Bisa Kdei in the promotion of the programme, the company also violated section 3.2.12 of the FDA guidelines, which prohibits the use of well-known personalities in the marketing of alcoholic beverages.
It consequently fined Angel Group GHc25,000 and ordered it to recall Adonko bitters from the market immediately while investigations continue into the company's conduct.
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