- Two women from Nigeria developed a skin line especially for dark skins
- Their products have become highly successful
- One of the key ingredients is shea butter, from Burkina Faso
Two Nigerian sisters, Chinelo Chidozie and Ndidi Obidoa, have developed a highly successful line of beauty products, especially –although not exclusively– designed for people of color.
One of the main aspects black women have to care for is their skins. The high amounts of melanin they possess, tends to go against them as they start to age. The dermatological adjective is “ashy”, in which very tiny parts of dried skin show up.
READ ALSO: Accident kills nine in Brong Ahafo Region
Many products, like sunscreen for example, tend to leave a white residue, which makes it more difficult to provide a uniform tone to any dark skin.
Chidozie and Obidoa often used shea butter while growing up in West Africa. After they moved to the U.S., and saw the lack of skin products for back people, they decided to develop their own line, which they called Bolden.
The sisters employ Burkina Faso shea nuts, which helps tremendously with hyperpigmentation. “A lot of black people don’t wear sunblock because they don’t see the damage immediately,” Chidozie comments, adding that this fact has provoked the development of skin cancer in the black community.
Chidozie and Obidoa have also experimented with finding mixtures that do not leave whitish residue on dark skins. “I always ask myself, ‘Is this a product that will leave a white cast on me?’ and then I realize, whoever made the sunblock probably didn’t have me in mind,” Chidozie said. Bolden is looking to widen those choices.
The main ingredients in practically all sunscreens are titanium dioxide and zinc oxide, which look terrible on dark complexions. So Chidozie and Obidoa are investigating to find a suitable substitute.
With respect to their skin line, the sisters comment that “the feedback [has been] overwhelmingly positive. Folks are very excited that we are increasing the number of product options that work really well for their skin concerns.”