In 2005, a little-known network for chatting and checking on who got a new dress or bought a nice phone went live.
12 years down the line, the world has evolved and along with it, how we interact, engage, view each other, keep track of trends, learn, share ideas…the list is a long one.
We don’t notice things the same way we did 4 years ago and what might have caused a stir is now something we will wave off.
This is Facebook’s story and the evolution in how it (social media as a whole) affects the world is more palpable than ever now.
The beauty of this change however is not the change in our views or being up to date with trends but the brilliance that comes with how the things we care about, our expressive thoughts and the ways and means through which business is now done.
A business that would have taken months to start now starts within days.
The crux of Social Media Week
Social Media Week, the global media and marketing platform will be coming to Ghana for the first time to inspire conversations about how we have moved from finding businesses through classifieds to making friends through shared frustrations.
SMW is a worldwide industry platform and network done through global city-to-city conferences. It is aimed at giving professionals at the intersection of media, marketing and technology the insights, ideas and opportunities they need to advance themselves and their organizations in a globally connected world of social media.
The global footprint of the event is staggering - over 22 cities, 75000 attendees and 10000 speakers which translate into 250000 social media mentions annually with a reach of 600 million.
The Accra Connection
From September 11th to 15th, conversations will be steered around how our mode of interaction and new technology have revolutionised the way we think as well as how brands position themselves to join in this.
With global industry giants from a list that includes Facebook, Twitter, Google and Apple Music scheduled to speak, Social Media Week Accra is here to elevate Ghana’s connection to social media on a global scale.
Accra will be connected.
YEN.com.gh is a partner of Social Media Week Accra.
Send us a message on our official YEN Facebook group or at firstname.lastname@example.org.
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