Ghanaian actor, James Gardiner has responded to his colleague Yvonne Nelson, regarding her thoughts on red carpets and the film industry.
Following the successful night of the Golden Movie Awards, actress and producer Yvonne Nelson took to her Twitter account to lambast the organizer of the awards ceremony, Mimi Andani.
Yvonne bemoaned the falling standards of the movie industry, while criticizing stakeholders for focusing on how they look at these events, rather that how to channel their energies into keeping the industry afloat.
According to her, the attendees of such awards only want to ‘slay’ for social media, while the film production scene in Ghana deteriorates each day.
However James Gardiner has debunked these assertions, stating red carpet looks are an integral part of the showbiz industry.
He opined that showbiz requires 'looking the part', thus it is necessary that their colleagues whether they have been actively working or not, always dress the part for whatever event they attend.
“Fine, there are no works alright but if you are an artiste and you are invited, nominated for an awards ceremony, the fact you haven’t shot in a month, doesn’t necessarily mean that you shouldn’t slay, you are an artiste, you need to represent the brand you are selling. If you go shabbily dressed, everybody will talk foul about you and is not good for your brand so you need to keep it up,” he stated.
According to a Ghanadat.com report, the actor further noted how social media has become a vibrant tool in boosting an artiste's brand, thus they must live up to expectations even if they have been off screen over a period of time.
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