Actors and Film producers from the Akan-language industry took to the streets of Kumasi this week to demonstrate against the influx of foreign soap operas on the local market.
The demonstration, dubbed ‘Y’ammamer3 3yera, y33 gye Y’ade3’ which loosely translates to ‘We are taking back what's ours’ is an appeal to government to enforce laws that will protect local content.
A parade of actors, producers and some technical crew members stormed the principal streets of Kumasi, carrying placards and dressed in red.
The Film Producers Association of Ghana (FIPAG), who are the front runners of the demonstration, began this campaign a few weeks ago.
According to them, the local film industry is suffering due to the number of foreign telenovelas taking up screen time on various local TV stations.
The procession started from the Kumasi Cultural Centre and moved through some main streets in the city, until they arrived at the Manhyia Palace.
FIPAG while presenting their petition to the Asantehene, Otumfuo Osei Tutu II, stated: “The current influx of diverse telenovela programs on our national screens affect the progress of the local movie industry of our beloved nation, Ghana, as well as, have bad repercussions on the Akan culture.”
The association is said to have another demonstration planned for Accra which will appeal to Parliament over their concerns.
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