SMWiAccra - A good start to a great trend

SMWiAccra - A good start to a great trend

It would be safe to say that last week's Accra Independent Social Media Week (SMWiAccra) was an unqualified success.

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Certainly with all the media personalities and corporate business figures who came out to speak at the event imparted crucial knowledge, tips, and best practices on social media and digital marketing fields, guests and participants were able to leave the vent with known that would otherwise have been difficult (and time consuming) to acquire.

SMWiAccra - A good start to a great trend

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Probably one of the most anticipated events for the latter part of 2017, SMWiAccra 2017 was a confirmation that the City of Accra, and Ghana as a whole, has come of age and joined other great cities around the world in becoming a digitally connected city.

Vodafone's Digital Marketing Manager also couldn't wait to make an appearance...

Mayor of Accra, Hon. Mohammed Adjei Sowah's attendance at the launch of SMWiAccra was - if anything - a sign that the week-long event not only had the attention of Accra's younger, tech savvy residents, but also those of Ghana's government leadership...but we'll get to that in a little bit.

SMWiAccra - A good start to a great trend

With opening comments form the Mayor of Accra, the CEO of Vodafone, Yolanda Cuba, and a host of others, the event set off to a auspicious start indeed.

SMWiAccra - A good start to a great trend

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Some very interesting people got to talking about social media on the first day of SMW1Accra, like Mr. Bernard Sokpe, manager of musical sensations, Mr. Eazi, and Ghanaian Afrobeat artist Okuntakinte.

Fast forward to Day 2 and 3 of SMWiAccra held some of the most crucial information. Information shared by way of presentations and panel discussions with industry specialists, and individuals who've courageously gone foraging into the realm of digital professions.

SMWiAccra - A good start to a great trend

These individuals have returned from their successful endeavors - in a variety of digital professions - with a bounty of information to help others who are now considering the journey ahead.

SMWiAccra - A good start to a great trend

There were also presentations concerning how to use platforms like Twitter, and LinkedIn. The latter of which had an emphasis on keeping content on LinkedIn professional in order to be most effective.

SMWiAccra - A good start to a great trend

On top of the educational presentations, there were also some good, local success stories that Ghanaians to relate, and look forward to...in a manner of speech.

SMWiAccra - A good start to a great trend

Day 4 saw a more presentations take place, and this time instead of Twitter Master Class, there was Google Master Class.

SMWiAccra - A good start to a great trend

As mentioned before, SMW1Accra was being keenly watched by the "higher ups", and a tweet from the President's Twitter handle was more than confirmation that the "powers that be" were impressed.

And it seems the President was listing in on the conversation, since a subsequent tweet showed that he agreed with both organizers, participants regarding the effect of social media in the quotidian life of the Ghanaians.

Day 5 being the last day of the maiden SMWiAccra event, organizers had a little more fun in store for those who came out to participate.

With just one panel discussion on making money from content people love, participants were treated to an "Instagram Runway", and a concert afterwards.

SMWiAccra - A good start to a great trend

SMWiAccra - A good start to a great trend

And to top things off, a final Tweet from the Presidency's official twitter handle congratulating organizers was the icing on the five day long cake that was Accra's maiden social media week.

READ ALSO: SMWi Accra Day 3 - Tech and media

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Source: Yen.com.gh

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