Multiple award-winning rapper Kwame Ametepee Tsikata, known in musical circles as M.anifest, has advised upcoming artistes not to go into music with a mindset of making money.
According to him, music goes way beyond making money and as such artistes must have a focus, rather than dwelling on what they will gain.
The rapper was a guest on the Thursday edition of the Citi Breakfast Show, and he believes any artiste who goes into music for monetary gains is in the wrong profession.
“…I always tell people that you don’t come into something like music wanting to make money, so if you do, just forget it. It goes beyond that and the fact of the reality [in there is] that a lot of people do not succeed,” M.anifest said.
Discussing the impact of music in telling Ghana's history, M.anifest said artistes are best served trying to fuse issues of national interest into their bars, but was quick to add that propaganda messages should be totally done away with.
"Not to use it [music] as a propaganda piece but as in artistes being the heartbeat of culture and being able to express truth about today and also things about the future," he remarked.
According to him, music should be about leaving legacies that would one day be remembered by other generations.
He added that unfortunately some musicians are using music for propaganda purposes which does not auger well for the industry and the country as a whole.
Also touching on why he chose a career in music despite holding a degree in Economics, the "nowhere cool" hit maker described it as having "a strong sense of conviction that this is your calling and for me I have that".