Pure Heaven fruit drinks with fake production dates hit Ghanaian market?

Pure Heaven fruit drinks with fake production dates hit Ghanaian market?

Fruit juice brand, Pure Heaven have come under the spotlight after reportedly releasing onto the Ghanaian market fruit drinks with fake production dates.


The concern was raised by one Facebook user by name Nana Esi Dadzie, who claimed to have bought a Pure Heaven fruit drink only to realise the date of production was actually not logical.

In a Facebook post on Tuesday, September 26, 2017, she lamented how she bought a Pure Heaven drink with a production date of October 27, 2017despite the fact that we are currently in the month of September.


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She explained that she was totally surprised by the fact that the drink could actually have been post-dated, adding that the producers of the fruit drink needed to come out clear.


"For Christ's sake we are not even in October so how can your production date be 27th [October, 2017]? September has not even ended for crying out loud," she wrote.


Other Facebook users subsequently jumped on the discussion and poured out their thoughts on the matter.


While some urged her to report her findings to the Food and Drugs Authority (FDA), others also called on her to sue the company.

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The producers of Pure Heaven were forced to respond using their social media handle after another Facebook user by name Jessy Jezzy drew their attention to the alarming development.


A page with the account name Pure Heaven Ghana responded, saying they were "working on it" after being notified.


It added: "It seems that someone or one of the distributors that purchased it have actually tempered with the date and we will not tolerate this. We will take the matter to the FDA and other high authorities if necessary together with the person. Thank you for bringing it to our attention."


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It is unknown what action the producers of Pure Heaven will take, but the recent development is sure to have a damaging effect on their growing brand.

Source: Yen.com.gh

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