Over the years, the beauty with a purpose section of the various pageants have touched the hearts of their audience, as the participants have delved deep into their roots to raise awareness on social issues that are very close to their heart.
Organizers of these pageants have taken a step back to see that it is not just about the flashy gowns and the bright wide smiles, it is also about teaching young women to be empowered and independent and still stay ‘glam’ while at it.
The GlamDolls project is one of such pageants that offers young ladies, especially high school graduates with an interest in beauty and fashion to participate in a project that offers more than just some glittery prizes.
The GlamDolls pageant is an educational entrepreneurship and mentorship pageant which aims to equip young ladies with the necessary skills in all the basics of fashion and beauty, including makeup, modelling, fashion accessorizing as well as online marketing.
Safia Amadu, born and raised in Koforidua, was crowned Glam Doll queen of 2017.
The 24 year-old aside wearing the truly glamorous crown is a student at Wisconsin International University College in Accra, as well as a trained model and a budding actress.
With her win, Safia is set to embark on projects to help young kids in primary and junior high schools.
The GlamDoll queen with her acquired skills in fashion, will be using her talents to sew and provide clothing for some orphanages as well as use her new role to mentor and positively influence primary and junior high students
What definitely sets the GlamDolls project apart is the brains behind the event, who happen to be the young minds at TrapHouseGH; a young creative agency founded by innovative students with a goal to empower and support young people to hone their innovative and entrepreneurial spirit, in and out of school.
Safia, now a GlamDoll queen, is embarking on her new journey with her amazing array of prizes including seed money to begin her beauty business, with mentorship support from the noted makeup brand, Maybelline, New York.
In Safia’s own words, “In life nothing is impossible,everything is achievable and doable,so therefore all you need to do is to believe in yourself and never give up.”
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