Soap company slammed for being racist after body wash ad showed black woman turning white

Soap company slammed for being racist after body wash ad showed black woman turning white

- Soap company Dove has been mired in controversy over racism

- It recently approved a body wash ad showing a black woman turning white

- The ad suggested that black skin is "unclean" and white skin is "clean"

Soap company Dove has been slammed for being racist after one of its adverts showed a black woman turning white apparently after using a Dove body wash.

The video ad depicted the black woman taking off her T-shirt and revealing an inner white woman after the T-shirt is fully off.

It suggested that black skin is "unclean" and white skin is "clean."

The ad showed a black woman turning white. Photo: Daily Dot

The ad showed a black woman turning white. Photo: Daily Dot

Social media users were immediately up in arms against what they termed as the underlying racism in the ad.

See some of their reactions on social media below.

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Dove posted the short video on its Facebook page on Friday, October 6. However, it had pulled it down by October 7 after the outcry.

The company issued an apology, saying it had "missed the mark" representing black women.

Dove apologizes for racially insensitive ad.

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Source: Yen.com.gh

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