- Campaign strategist, Adebola has been sharing how he helped Nana Addo win the 2016 elections
- The campaign strategist says he used social media the most in his campaign strategy
Winning a general election comes with grave preparation and strategy and these and more are the tricks that Nigerian election strategist, Adebola Williams employed to help Nana Addo win the general elections.
After losing two crucial elections in Ghana, Nana Addo was left with no other option but to reposition his campaign strategies to ensure him a massive win against a political contender as John Dramani Mahama who already was rooted with matters of political communications.
The choice of a well-renowned campaign strategist saw the NPP through Nana Addo bank their hopes on founder of political communications agency StateCraft Inc, Adebola Williams who had recently seen to the victory of Goodluck Jonathan in 2011 and currently President Muhammadu Buhari.
Speaking to CNN on his secret of success, Adebola Williams, revealed that he used the tricks of social analysis to aid in his planning and campaign tactics.
“Where we have an edge is that we’re young people, and we’ve worked with young people for 12 years. We understand how young people in Africa think, we understand the key issues.We work to change narratives, to shape opinion, to drive a common good and provoke action. So that is a journey — using media for change and using media for elections” he revealed in an interview with CNN.
Nana Addo’s landslide victory ( 53.85%) against his two time fierce contender, John Dramani Mahama - who was also the incumbent president of Ghana not only deepened Ghana’s democratic credentials but also gave the West African country the edge against many other African economies.
During his inauguration and swearing in ceremony, the president of Ghana reiterated his commitment to ensuring that Ghana not only remains open to business but also continue to be the beacon of democracy in the whole of sub-Saharan Africa.
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