Silverbird Cinemas has apologised over the crowd troubles which ensued during the premiere of the movie ‘Avengers: Endgame’.
On Friday, April 26, 2019 many Ghanaians trooped to the Silverbird Cinemas at the Accra Mall to catch a first glimpse of the marvel film.
However, the organisation of the screening raised serious questions following a near stampede at the cinema.
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Videos, shot from outside the theatre, showed scores of eager patrons trying to push their way into the theatre for the screening.
At least two persons were reportedly injured as a result of the chaos, while some others are reported to have collapsed.
The cinema has since been slammed by a section of the public over its poor crowd management and safety measures.
But in a series of tweets, the company apologized for the crowd troubles that ensued during Friday’s movie screening.
“We sincerely apologise for the incident that occurred during insomnia event on our premises, at the Accra Mall,” a tweet from Silverbird read.
“Our deepest condolence to our cherished customers who got injured in the process of going into our halls to view.”
“The prescreening on Thursday was executed with little to no issues. On Friday however, we got overwhelmed by the crowd and the measures we put in place to control them proved futile, because of the magnitude of people that trooped in to see the movie.”
“The sad incident that happened on the staircase was a result of us underestimating what this movie means to the die-hard Marvel fans of our beloved country,” the company said in a series of tweets.
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