Apple rolls out AI features across devices

Apple rolls out AI features across devices

Apple CEO Tim Cook (C) joins customers during Apple's iPhone 16 launch in New York on September 20, 2024
Apple CEO Tim Cook (C) joins customers during Apple's iPhone 16 launch in New York on September 20, 2024. Photo: TIMOTHY A. CLARY / AFP
Source: AFP

PAY ATTENTION: NOW You can COMMENT on our articles on the YEN website! Learn how to get started.

Apple on Monday rolled out its first set of artificial intelligence features, dubbed "Apple Intelligence," across its premium iPhone, iPad, and Mac devices, marking the tech giant's major push into generative AI.

The release, first previewed by the company in June, marks Apple’s foray into an AI race that has seen the US tech giants rush into ChatGPT-style technology.

Google, Microsoft, Amazon and Apple are convinced that generative AI's powers are the next chapter of computing and have ramped up spending so as not to be left behind.

"Apple Intelligence is generative AI in a way that only Apple can deliver, and we’re incredibly excited about its ability to enrich our users’ lives,” said Apple CEO Tim Cook in a blog post.

Apple’s new features include enhanced writing tools, improved photo searching capabilities, and a more conversational Siri virtual assistant.

Read also

Boeing exploring sale of space business: report

The company also plans to integrate ChatGPT's capabilities into its services by December.

Additional features planned for December include the ability to generate custom emoji and create images from text descriptions.

The powers of Apple Intelligence are for now only available in US English.

Chinese, French, German, Italian, Spanish, Korean and other languages will be released in the coming year.

The features are largely being limited to the latest iPhones and iPads as well iMacs.

Key features also include system-wide writing tools that can rewrite and proof-read text and the ability to remove unwanted objects from images.

Overall, the features are similar to tools recently released by Meta, Microsoft and Google.

Amid concerns about the safety of AI models, the company emphasized that its versions prioritize user privacy by keeping processing on-device or by using a new "Private Cloud Compute" system.

Read also

Waymo ramps up robotaxi push with $5.6 bn in funding

This, the company says, will keep personal data within the Apple eco-system, which privileges data privacy.

New feature: Сheck out news that is picked for YOU ➡️ click on “Recommended for you” and enjoy!

Source: AFP

Authors:
AFP avatar

AFP AFP text, photo, graphic, audio or video material shall not be published, broadcast, rewritten for broadcast or publication or redistributed directly or indirectly in any medium. AFP news material may not be stored in whole or in part in a computer or otherwise except for personal and non-commercial use. AFP will not be held liable for any delays, inaccuracies, errors or omissions in any AFP news material or in transmission or delivery of all or any part thereof or for any damages whatsoever. As a newswire service, AFP does not obtain releases from subjects, individuals, groups or entities contained in its photographs, videos, graphics or quoted in its texts. Further, no clearance is obtained from the owners of any trademarks or copyrighted materials whose marks and materials are included in AFP material. Therefore you will be solely responsible for obtaining any and all necessary releases from whatever individuals and/or entities necessary for any uses of AFP material.