Companies withdraw ads on Citi FM due to stations ‘Buy Ghana Rice’ campaign
The social media campaign for the production and consumption of local rice is set to cause the media house which is championing the crusade some revenue as advertisers of imported rice have withdrawn their ads and cancelled their contracts with OmniMedia, operators of Citi FM/Citi TV.
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Chief Executive Officer of Citi FM/Citi TV, Samuel Attah-Mensah, popularly known as Sammens, in a tweet on Thursday, November 21, 2019, said the decision by the companies to withdraw their business with the station was a “big deal” but was a big win for Ghana.
Citi FM’s Buy Ghana Rice campaign started on social media on Monday, November 18 after the CEO of the company reported on his social media handles that local rice farmers in the country, specifically the north, have their produce going bad or sitting on the farms because of low patronage by Ghanaians.
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Sammens went on to declare himself as a local rice ambassador and also urged Ghanaians to patronize local rice to save the country foreign currency and create jobs for thousands of Ghanaians as well.
The campaign caught on and went viral on Ghanaian social media and media space, leading to information minister, Kojo Oppong Nkrumah to also declare his support for the production and consumption of local rice.
“Citi 97.3fm @citi973fm and Citi TV @cititvgh have just launched a Buy Ghana Rice Campaign.”
“It is a well-intended initiative that has the potential to fuel our agric growth agenda. Myself and the Ministry of Information team support this campaign and encourage you to support it too,” the minister posted on his Facebook wall.
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Also, former Convention Peoples Party (CPP) presidential candidate, Ivor Greenstreet, endorsed Samuel Attah-Mensah’s local rice consumption ambassadorship.
All of these and the hype on social media may have led the companies who import foreign rice on the Ghana market to withdraw their ads and businesses with Citi FM.
YEN.com.gh earlier reported that government has revealed it is considering a proposal to build a national shrine for traditional leaders in the country.
Speaking at a press conference in Accra on Wednesday, November 20, 2019, minister of chieftaincy and religious affairs, Samuel Kofi Dzamesi said a number of traditional leaders have appealed to government for the construction of a national shrine.
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Source: YEN.com.gh
