Prada-Simons duo provide elegance, comfort at Milan show for men

Prada-Simons duo provide elegance, comfort at Milan show for men

The Prada silhouette was streamlined, the cuts supple and the fabrics fluid, in cotton, denim or leather
The Prada silhouette was streamlined, the cuts supple and the fabrics fluid, in cotton, denim or leather. Photo: Andreas SOLARO / AFP
Source: AFP

PAY ATTENTION: Enjoy reading our stories? Join YEN.com.gh's Telegram channel for more!

It was one of the most highly anticipated collections on the third day of Fashion Week, which focuses on the spring-summer 2024 period. Their show took place in the austere surroundings of the Prada Foundation, setting the scene for a sober but refined men's wardrobe.

The starting point was "the simplest white shirt". From this base, said Miuccia Prada, "you can do whatever you want" and modify it according to the individuality of each person.

The freedom of the body is reflected in the ubiquitous pair of shorts, available in an infinite variety of colours -- black, white, beige or grey -- matched with shirts and jackets in the same shade.

Ties appeared to have been banished, unlike at other labels that have been bringing them back. The Prada silhouette was streamlined, the cuts supple and the fabrics fluid, in cotton, denim or leather.

Read also

Under-threat UK balti restaurants keep calm and curry on

Shirts were tucked into shorts or trousers, and the waist was tightened, in contrast to the width of the shoulder pads.

Revisiting the classics

The traditional shirt was dusted off, sometimes sophisticated, sometimes nonchalant, with ultra-long sleeves and whimsical touches such as floral motifs, fringes and a multiplicity of pockets.

PAY ATTENTION: Follow us on Instagram - get the most important news directly in your favourite app!

"When you follow the show, you see a classic men's suit," said Raf Simons. But on closer inspection, he added, it turns out to be "completely different".

The traditional shirt was dusted off, sometimes sophisticated, sometimes nonchalant, with ultra-long sleeves and whimsical touches
The traditional shirt was dusted off, sometimes sophisticated, sometimes nonchalant, with ultra-long sleeves and whimsical touches. Photo: Andreas SOLARO / AFP
Source: AFP

Instead, he said, it "allows the body, which is always moving and changing, to feel free".

This collection applied the same formula to a whole range of clothing, including mackintoshes, waistcoats and sportswear.

But Prada has not abandoned classics such as its loose-fitting double-breasted coats in white, topped with a small collar in the same colour, revisited for the occasion.

Read also

Paris Fashion Week looks to future with Pharrell Williams debut

Raf Simons, a 55-year-old Belgian designer who has already worked with Jil Sander, Dior and Calvin Klein, has been co-creative director of Miuccia Prada since 2020.

The label was founded in 1913 by Miuccia Prada's grandfather and is 80-percent owned by her family.

In January, Andrea Guerra, former head of eyewear giant Luxottica, took over the reins of Prada for a transitional period until Lorenzo Bertelli, 35 -- the eldest son of 74-year-old Miuccia Prada and former CEO Patrizio Bertelli, 77 -- transitions into the role.

Fighting 'fast fashion'

Talking to AFP in January, Lorenzo Bertelli said he wanted to continue his mother's fight against "fast fashion" -- the rapid renewal of clothes on sale. Miuccia Prada is instead an advocate of "sustainable" fashion.

The mass production of clothes by certain brands has harmful consequences for the environment, and the textile industry is one of the most polluting on the planet.

Read also

Valentino returns men as it sheds coed format for Milan fashion week

As for Prada's pledge to achieve carbon neutrality by 2050, Lorenzo Bertelli said the group hoped to make progress and interim targets were "on track".

The luxury house says it plans to reduce greenhouse gas emissions by 29 percent by 2026 compared to 2019, for its production sites and vehicle fleet, as well as electricity and gas consumption.

New feature: Сheck out news that is picked for YOU ➡️ click on “Recommended for you” and enjoy!

Source: AFP

AFP avatar

AFP AFP text, photo, graphic, audio or video material shall not be published, broadcast, rewritten for broadcast or publication or redistributed directly or indirectly in any medium. AFP news material may not be stored in whole or in part in a computer or otherwise except for personal and non-commercial use. AFP will not be held liable for any delays, inaccuracies, errors or omissions in any AFP news material or in transmission or delivery of all or any part thereof or for any damages whatsoever. As a newswire service, AFP does not obtain releases from subjects, individuals, groups or entities contained in its photographs, videos, graphics or quoted in its texts. Further, no clearance is obtained from the owners of any trademarks or copyrighted materials whose marks and materials are included in AFP material. Therefore you will be solely responsible for obtaining any and all necessary releases from whatever individuals and/or entities necessary for any uses of AFP material.

Online view pixel