MTN and Dangote claim top spots as the most admired African brands – 2020 report
- MTN, Dangote and Safaricom have been listed as the most admired brands in Africa in the year 2020
- Nike also retained its top spot as the best brand on the continent for the last three years
- No Ghanaian company made the list
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A report which shows the ranking of brands in Africa has listed MTN, Dangote and Safaricom of Kenya as Africa’s most admired brands for 2020.
They are recognized as the highest brands listed on the leading Sub-Saharan Bourses, the Johannesburg Stock Exchange and Nairobi Securities Exchange.
Information available shows that American sports and fitness company, Nike, retained the top spot as the best brand on the continent for the third year in a row.
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Classfmonline.com reports that GT Bank, from Nigeria, was recognized as the best in financial services and BBC was also acknowledged as the most admired media brand.
YEN.com.gh understands that no Ghanaian brand was recognized in the rankings and African brands only managed to secure 13 out of the 100 slots.
The African countries recognized in the ratings are South African with 7 slots, Nigeria with 6 slots, Kenya with 1 slot and Ethiopia with 1 slot.
With African brands securing 13 slots, non-African brands took the remaining 87 positions.
Reports available show that mergers, acquisitions and obsolescence has led to a downturn in the number of brands from the 2010/11 rankings.
The 2020 survey was conducted between February and April 2020 and yielded over 15,000 brand mentions and over 2,000 unique brands.
In other news, African nations have emerged among the top 5 fastest-growing nation brands of 2019, according to the latest report by Brand Finance, an independent brand valuation consultancy.
According to the Brand Finance Nation Brands 2019 ranking released on Thursday, October 10, 2019, Ghana, Uganda, and Egypt emerged among the fastest-growing nation brands in the world.
11 out of the 20 fastest-growing nation brands of 2019 come from the Middle East and Africa, with Ghana (up 67%), Uganda (up 56%), and Egypt (up 50%) in the top 5.
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Source: YEN.com.gh
