- Lil Nas X has come under sharp criticism after endorsing a company that released shoes with modified Nike's famous logo
- Nike has also sued the designers behind the 666 pairs of shoes that have so far sold out
- In the lawsuit, Nike says they have not contracted the rapper or endorsed the popular behind the controversial shoes
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Footwear company Nike has sued maker of rapper Lil Nas X's controversial shoe model, Satan Shoes.
In its lawsuit, which was filed on Monday, March 29, Nike is alleging infringement over the designer's 666 pairs of modified Nike sneakers made in collaboration with the US singer.
Nike wants the court to direct MSCHF to permanently stop taking orders for the unauthorised Lil Nas X Satan Shoes.
The footwear company has also noted that they have been facing a backlash on social media since they filed the lawsuit, with some people calling on their fans to boycott their products.
"MSCHF and its unauthorized Satan Shoes are likely to cause confusion and dilution and create an erroneous association between MSCHF's products and Nike.
In the short time since the announcement of the Satan Shoes, Nike has suffered significant harm to its goodwill, including among consumers who believe that Nike is endorsing satanism," he company complained.
Nike's main complaint is that the Satan Shoes prominently feature the company's famous Swoosh logo.
''Nike does not have a relationship with Lil Nas or MSCHF and did not design or release these shoes and we do not endorse them." read a statement sent to newsrooms.
The controversial shoes are modified black and red Nike Air Max 97 sneakers which have been imprinted with a bronze pentagram charm and a drop of human blood in the mid-sole.
Since the launch, all the 666 pairs have sold out.
However, the shoe designer company is yet to respond or give comments on the Nike lawsuit.
This is not the first time the company is releasing controversial shoe wear. In 2019, they produced custom made shoes and branded them as Jesus shoes.
Although Lil Nas is not named a party in the lawsuit, he is in the mix because his brand endorsed the footwear. His representatives have also not commented on the trending matter.
In a separate story, YEN.com.gh reported about a Kirinyaga farmer who invented shoes for his cows to cushion them from footsore.
Josephat Kariki made his cows special shoes to protect their hooves after he noticed they were limping. He used old motorcycle tyres and some pieces of clothes to make the shoes for his animals.
Though the cows resisted the footwear at first, they soon adapted and would remain calm when they were being fitted in.